MISSION
Acronym for Pure Organic Philosophy
was born from the desire to explore new and potential synergies between the
organic and inorganic worlds, technology and physiology, science and nature.
PUROPHI esents a new approach to traditional organic
cosmetics and offers high-performance and efficient formulations that are in
better balance with the earth's ecosystem without harmful elements for the skin
and the planet.
MINIMAL
We believe in less is more:
our skin doesn't need a lot but good products.
CIRCULAR
Waste is a resource. Several
by-products of agro-industry contain important classes of bioactive molecules
(polyphenols, carotenoids, alpha-hydroxy acids and many others) useful in
cosmetics. In particular, from the peels of some vegetables, thanks to the
latest research in biotechnology, enzymatic bioliquefacts have been developed,
innovative water-based active ingredients obtained without the use of any
aggressive chemical solvents or oils, but only through natural enzymes.
Compared to the more widely used 'plant extracts', bioliquefacts are low
molecular weight, more bioavailable and rapidly effective active ingredients.
This results in high quality formulations with proven efficacy.
CLEAN AND SUSTAINABLE SOUL
The desire for sustainability begins
with every product formula. The recovery of waste elements, and the use of
active ingredients developed with respect for the environment,
guarantee eco friendly skin formulations.
We use :
Bottles - Glass and to a lesser extent recycled plastic
Packaging - We use an environmentally friendly solution to contain and
ship the product Paper - Ecolabel, wood-free and chlorine-free
Shipping: - Only ecological materials, our box is already a shipping
package. No waste.
UNISEX/INCLUSIVE
For everyone regardless of gender
VEGAN FRIENDLY
No animal ingredients are used, only
vegetable and biotechnology. We are vegan-friendly.
100% MADE IN ITALY
The active ingredients are of
certified Italian origin as well as the entire product chain.